Pengaruh Promsi Online Dan Kualiatas Pelayanan Terhadap Keputusan Pembelian Mahasiswa Manajemen Universitas Muhammadiyah Kupang

  • Nining Ramadani Fakultas Ekonomi Univ. Muhammadiyah Kupang
  • Hanifa Djakaria Fakultas Ekonomi Univ. Muhammadiyah Kupang
  • Upik Djaniar Fakultas Ekonomi Univ. Muhammadiyah Kupang
DOI: https://doi.org/10.59098/jm.v6i1.792
Keywords: online promotion, service quality, purchasing decisions

Abstract

The purpose of this study was to determine the variables that influence the purchasing decisions of Management Students, Faculty of Economics, Muhamadiyah University, Kupang at the market palce shopee. These variables include online promotion, and service quality. The results showed that partially the online promotion and service quality variables had an effect on purchasing decisions. Likewise, simultaneously online promotion and service quality affect purchasing decisions.

Published
2022-04-01
How to Cite
Ramadani, N., Djakaria, H., & Djaniar, U. (2022). Pengaruh Promsi Online Dan Kualiatas Pelayanan Terhadap Keputusan Pembelian Mahasiswa Manajemen Universitas Muhammadiyah Kupang . Jurnal Manajemen , 6(1). https://doi.org/10.59098/jm.v6i1.792
Issue
Vol. 6 No. 1 (2022): Jurnal Manajemen
Section
Articles

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